Lexi Delatte
Kingsport,TN
423-914-9899
lexi@lexidelatte.com
Digital Marketing
Experienced in Social Media Management, Marketing, and Customer Service, I drive engagement and boost brand visibility across platforms. Skilled in strategy development, content creation, and customer service, whether remote or in-person. Seeking to apply expertise to contribute to brand success.
Professional summary
Skills
Customer Relationship Management, Digital Marketing, Teamwork, Writing, Communication, Google Ads, Microsoft Excel, Copywriting, Campaigns, Email Marketing, Content Strategy, Customer Service, Content Creation, Marketing, Asana, Awareness, Marketing Automation, Microsoft Suite, Social Media Platforms, Leads, Collaboration, Problem Solving, Marketing Strategies, Budget, Strategy, Brand Awareness Innovative, Coordinating, Leadership, Adaptability,
Education
East Tennessee State University Johnson City, TN
Bachelor of Business Administration in Integrated Marketing Communication
East Tennessee State University Johnson City, TN
Masters of Science in Digital Marketing Summer 2025
Professional Experience
Hurd Realty, LLC Johnson City, TN
Realtor March 2024 - Present
- Worked with buyers and sellers
Social Security Administration Johnson City, TN
Customer Service Representative July 2023 - Present
- Expertly provide comprehensive assistance to a diverse client base through detailed client interviews, thorough investigations, and effective problem resolution.
- Experienced in both face-to-face and telephonic customer interactions, capable of managing high-volume communications.
- Deliver high-quality service by efficiently resolving complex issues, ensuring customer satisfaction and fostering positive outcomes.
- Managing workloads to perform duties as assigned to ensure effectiveness of the Field Office work
Freelance Social Media Manager Remote
July 2022 - Present
Crooked River Wedding and Events Venue, Mindfully Prepared Birth, and AGS Photoart, Watauga Brewing Company
- Planned and executed weekly, monthly, and quarterly marketing plans including content creation. With Reels having an increased engagement by 25% or more in just a 2-month time.
- Developed and implemented comprehensive marketing strategies on a weekly, monthly, and quarterly basis.
- Produced captivating Reels to enhance audience engagement and increase brand visibility.
- Ensured brand consistency across multiple social media channels through cohesive visual and messaging strategies.
- Manage Interns assisiting in relaunch of Watauga Brewing Company, leading meetings, and training.
Watauga Brewing Company Johnson City, TN
Marketing Manager February 2022 - July 2023
- Planned and executed comprehensive marketing plans and participated in event planning.
- Created visually compelling social media posts, menus, and posters with Canva. Updated and designed a website with Squarespace.
- Successfully drove a 40% increase in social media engagement through strategic campaigns, & creative content.
Intellithought
Administrative Assistant/Human Resources
Kingsport, TN
December 2020 - February 2022
- Complete weekly, bi-weekly, and monthly structured reports
- Communicate with service-providing vendors
- Reconcile petty cash
- Conducted a monthly reconciliation of Sales and Use Tax reported to the State of Tennessee
- Managed Facilities Maintenance
- Acted in place of HR Director filing state New Hire paperwork, 401(K) plans, and Insurance.
Princeton Assisted Living and Transitional Care
Receptionist
Johnson City, TN
February 2019 - December 2020
Mountain View Baptist Church Daycare and Learning Center
Preschool Teacher & Office Assistant
Johnson City, TN
February 2019 - August 2021
Internships
Digital Marketing Internship Programme, Girls in Marketing Remote
September, 2022
- Completed multi-day programme curated with and delivered by Adobe Express and monday.com. Enhanced knowledge and skill set by building digital marketing brand, e-mail and social media strategies.
Marketing Internship, ETSU Research Corporation Johnson City, TN
- Conducted SEO research and created a MailChimp template for monthly email newsletters.
- Wrote a published press release for a client of the ETSU Research Corporation and received training in HubSpot.
January 2022-May 2022
Marketing Internship, Senswork Inc. Johnson City, TN
December 2021-September 2022
- Tracked analytics, maintained website, and designed marketing materials for an international subsidiary. Collaborated with German Marketing Team. Designed and executed monthly projects.
- Increased LinkedIn traffic increasing followers over the 8-month time span.
Certifications & LicenseS
Tennessee Real Estate License
Product Management: Building a Product Strategy
Technical Product Management
Product Management First Steps
Elevate Your Adobe Analytics Skills for Better Decision Making
Adobe Analytics Essential Training
Hootsuite Platform Certification, Hootsuite Academy
Google Analytics For Beginners, Google
Social Media Certification, Hootsuite
Supercharge Your Social Media Marketing eCourse, Girls in Marketing
SEO: Link Building HubSpot CMS for Marketer Marketing: Messaging with Purpose. LinkedIn Learning Marketing on Instagram, LinkedIn Learning Marketing on Twitter, LinkedIn Learning Create a Brand Strategy, LinkedIn Learning Create a Go-to-Market Plan, LinkedIn Learning
April 2024
April 2024
March 2024
February 2024
January 2024 February 2023
February 2023
February 2023
July 2022
April 2022
February 2022
November 2021
November 2021
November 2021
November 2021
November 2021
Email Address
lexi@lexidelatte.com
My Website
www.lexidelatte.com